AI in Coaching: What It Is, What It Isn’t-- and How to Actually Use It

Right now, most coaches are:

1. Using AI for notes and content, but not in coaching

2. Unsure how to apply AI with clients

3. Confused about coaching vs consulting

4. Concerned about privacy, ethics, and client trust

5. Trying to understand where they fit as AI advances

After reviewing 1,073 Human + AI Coaching assessment data points, one pattern is clear:

• 62% are using AI

• Fewer than 10% have repeatable workflows

• Only 3.8% are connecting AI to measurable outcomes

Most are using AI around coaching, not within it.

What we’ll cover in this session

1. What actually counts as AI in coaching (and what doesn’t)

• Clear distinction between productivity use and real coaching application

2. How AI is used inside real coaching engagements

• What this looks like with clients… not theory

3. Where coaching ends and consulting begins

• How to stay in your role while using AI effectively

4. What your role as a coach becomes as AI advances

• Where you add value and where you don’t

5. How to use AI safely in coaching environments

• Privacy, ethics, and working within client constraints

How this session works

This is a live, focused Q&A session.

I’ll walk through the most common questions about AI in coaching and the certification program, and answer them directly.

You’re welcome to ask questions as they relate to your decision.

This session is for:

• Coaches considering the AI-Powered Coach Certification

• Coaches already using AI but unsure if they’re using it correctly

• Coaches who want a clear, practical understanding before committing

If you’re considering the program and want clear answers before you decide, join us.

Those who wait will keep using AI without real leverage.

Join us to build AI capability that actually pays off.

Tuesday, March 24, 2026 | 9AM PT | Noon ET