FREE THREE-PART LIVE SERIES FOR INTERNAL AND EXTERNAL COACHES
AI is changing what clients will pay coaches for.
The coaches who come out on top will not simply use AI to work faster.
They will align their expertise with what organizations are funding now, and earn leaders’ trust as experts.
OCTOBER 8, 15, and 22, 2026
9 AM PT │Noon ET | VIRTUAL
Using AI is not a market position.
AI can generate questions, ideas, plans and advice in seconds. That puts parts of traditional coaching, consulting and training under pressure.
Learning to prompt is useful. But it is quickly becoming expected.
And simply bringing the human experience isn’t a compelling differentiator. The bigger opportunity is understanding where demand is growing, which problems organizations still need people to solve and how to position your expertise around what they now value.
This series will help you answer three questions:
What will clients continue to pay coaches for?
Where are new opportunities emerging?
What will the most valuable coaches need to know and do next?
The Three-Part Series
October 8: State of the Industry. What Organizations Will Pay Coaches For Now
See how AI is reshaping the coaching market and where new value is emerging.
You will learn what our State of the Industry report reveals:
What organizations are funding right now
Why internal and external coaches are missing out on budgeted opportunities
How coaches need to align with key funding priorities
October 15: The AI-Powered Coach Playbook. From AI Adoption to Measurable Business Value
Buying AI does not create value. Using it effectively does.
You will learn:
Why AI tools and prompt skills are only the starting point
Where coaching can strengthen adoption and behavior change
How to connect coaching to performance and measurable business value
October 22: Meet the AI-Powered Coaches: How They Are Expanding Their Impact and Their Work
Hear directly from graduates of the AI-Powered Coach Certification.
They will share:
How they are repositioning their expertise
The new conversations they are having with clients
What they have added or changed in their work
Who Should Attend
This series is for internal and external executive and leadership coaches, HR and talent leaders, change practitioners, consultants, trainers and facilitators who want to remain valuable as AI changes their market.
You do not need a technical background.
Why Excelia
Excelia has spent the past three years preparing internal and external coaches for an AI-driven business world.
The AI-Powered Coach Certification has graduated 189 coaches, with participants from organizations including:
EY | Meta | Ford | Fidelity | Genentech | U.S. Navy and more
Excelia is a Microsoft Partner, and the certification provides 15 ICF Continuing Coach Education credits.
The series is hosted by Lisa Ann Edwards, Founder and CEO of Excelia, who helps organizations and coaches connect AI adoption, behavior change, performance and measurable business value.
This session is grounded in real data and usage patterns. Not theory.
The market is moving.
You can wait for clients to define the new role of the coach.
Or you can understand where the market is going and position yourself ahead of the shift.
October 8, 15 and 22, 2026
9 AM PT | Noon ET | Virtual
REGISTER NOW
Join us to clarify your next step and lead confidently in the age of AI.
The gap between experimenting and building capability is widening.
Those who wait will keep using AI without real leverage.
Join us to build AI capability that actually pays off.
October 8, 15 & 22, 2026 | 9AM PT | Noon ET
Organizations We’ve Supported
Amazon
Twilio
Aramark
ngmBIO
Nationwide
Geico
DHL
box
The New York Times
Telus
Euronet
Biocodex USA
Bill & Melinda Gates Foundation
BNY Mellon
Quadrant Homes
PayChex
Puget Sound Energy
Birra Peroni
Rice Doerr Institute for New Leaders
Bristol Myers Squibb
ICF Coaching in Organizations
Sutter Health Medical Center
WHAT OTHERS SAY ABOUT OUR APPROACH:
"The ability to measure, explain, and ensure consistent ROI made partnering with her an easy decision for our organization. Hearing prior case studies and successes showcased the depth and expertise she brought to our coaching initiative."
— SHANNON KEHL, CHIEF PEOPLE OFFICER
"Her expertise, clear perspectives, and commitment to our needs provided meaningful solutions and made working with her a pleasure. From the first conversation, it was evident she was dedicated to truly hearing our needs and concerns."
— DAVID BERRY, VP, PEOPLE & CULTURE
"Lisa is the industry expert at measuring the ROI of coaching, and she's our go-to for client projects. Her teaching makes ROI measurement easy to understand, promoting legitimacy, accountability, and professionalism within coaching."
— DR. BRIAN UNDERHILL, CEO COACHSOURCE
"Coaching's rapid growth demands accountability and effective evaluation methods. Lisa Ann Edwards’ ROI module at Columbia University equips coaches with the tools to embed assessment and measurement into impactful coaching engagements."
— DR. TERRENCE MALTBIA, ASSOCIATE PROFESSOR, COLUMBIA UNIVERSITY
MEET YOUR HOST
Lisa Ann Edwards
Microsoft Partner and AI Hackathon Winner, who works with enterprise and public-sector leaders to integrate AI into real leadership workflows with clear guardrails, measurable impact, and defensible decision-making.
The gap between experimenting and building capability is widening.
Those who wait will keep using AI without real leverage.
Join us to build AI capability that actually pays off.
October 8, 15 & 22, 2026 | 9AM PT | Noon ET
Aim high,
